Nielsen AdSelect
Optimize Coverage, Sell Advertising Effectively, Analyze Your Market Area
In today's competitive media environment, your clients have countless advertising
options. With AdSelect®, an internet-based analysis tool, you can clearly
demonstrate the benefits of advertising with your company.
AdSelect gives you the power to analyze markets, using demographic, consumer
expenditure, lifestyle data and more. You will be able to quickly and easily:
- Compare your advertiser's trade area(s) with your coverage/territory, with specific zones or ZIP Codes and with competitive media
- Perform "what-if" ZIP or Zone-based coverage and waste analyses to optimize client buys
- Map your client's locations and their competition
- Process summary reports about markets or coverage zones
- Create custom reports with key variables for your client's market
- Retrieve pre-arranged groups of information on specific market demographics
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