Nielsen iMARK™ Online
Deliver Knowledge, Enable Individuals
iMARK Online is the Nielsen-hosted application that allows you to
perform site, market and segmentation analysis over the Internet. It
provides multiple users with concurrent access to shared information
and a simple interface that assists even the most casual field user in
successfully accessing the same information available to sophisticated
analysts. This distribution of information frees up analysts to do more
complex tasks, maximizing your organization's effectiveness.
iMARK Online offers a variety of databases such as demographics, retail
activity, business, consumer buying power, lifestyle data and more... to
help answer your toughest marketing questions. Usage data is available for
hundreds of products and services so that you can effectively analyze
markets, sites, trade areas and product usage by lifestyle segment. You'll
quickly determine the characteristics of a trade area, and gain the insight
you need to acquire new customers and retain your most profitable customers.
|
